Special report

“Enduring and sought-after”: Vanilla remains the go-to global flavor for diverse innovation

Historically known as the “queen of flavors” within the F&B industry, vanilla has been consistently popular with food innovators over the years and remains a go-to ingredient today. We speak with two key players in the vanilla space — Prova and ADM — for the latest consumer trends and market dynamics influencing the industry and why versatile vanilla remains a cornerstone of flavor innovation.

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Creating unique vanilla taste tailored to your specific needs

Vanilla remains one of the top flavors worldwide, renowned for its versatility and essential role in sweet applications. Combining our longstanding technical expertise with a holistic understanding of vanilla as a raw material, our expert teams are able to craft vanilla solutions for sweet applications — tailored to specific customer needs.

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Product innovation

Versatile vanilla

Innova Market Insights data indicates growth in vanilla ingredient use for food and beverage launches, with a 3% average annual increase from October 2019 to September 2024. Bakery and Confectionery were the most launched categories with vanilla, while its use in Sauces and seasonings increased by 38% over five years.

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Video

FiE 2024: Mane showcases multisensory confectionery experiences

Multi-sensory confectionery is putting a new twist on familiar flavors, with double-layered treats and cooling sensations in the spotlight. Corinne Yven, business development manager EMEA of confectionery, bakery and pharma, shares how the flavor house is innovating with its encapsulation technology.

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