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Color trends: Mood and energy enhancing hues of plant-based color captivate consumer imagination
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26 January 2022
 
A sense of well-being is a powerful influencer, reveal color and flavor specialists with their finger on the pulse of color trends in 2022. Hues of blue and purple are on-trend due to their association with health and well-being rooted in flavors such as spirulina, while pink is seen as a powerful indicator of inclusive femininity.
GNT will highlight EXBERRY® Coloring Foods’ ability to deliver powerful shades in a vast array of confectionery applications at ProSweets Cologne.
EXBERRY® is considered a food ingredient rather than an additive throughout the EU, making it ideal for clean and clear label declarations. Learn more in Hall 05.2, Stand A-028-B-029.
Plant-forward innovation is setting the pace for the wider food industry, as identified by Innova Market Insights’ number two of the Top Ten Trends for 2022: “Plant-Based: The Canvas for Innovation.” The use of botanical colorings is edging upward, with the most frequently used natural coloring ingredients being safflower, beetroot and carrot (Global, 2021).
Flavor and extracts’ specialist Synergy Flavours has expanded and advanced its R&D laboratories at its headquarters in Illinois, US. Several laboratories have been upgraded to boost the company’s position in natural flavor creation and evolving clean label criteria.
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