Special report

Connected engagement: Achieving optimal utility and mass adoption for QR technology

Connected packaging technologies like QR codes and NFC tags are now a core part of most businesses’ growth strategies, with 85% of brands reporting their intention to boost investments in connected tech this year. We investigate the industry’s opportunities and challenges with tech pioneers SharpEnd and Polytag.

Message brought to you by Starlinger Viscotec

ViscoZERO recycling technology

Decontaminate high viscosity materials fast and efficiently with the new melt phase decontamination reactor. Designed to produce recycled food grade resins from polyolefins and polystyrene or food grade, iV-increased recycled PET. Available as turn-key solution or as an upgrade for existing recycling extruders. ZERO contamination. ZERO odour. ZERO limits.

Innovation highlight

Digimarc launches digital watermarking training program to advance smart packaging traceability

Digimarc Corporation is launching its Center of Expertise program to equip its partners with tools, knowledge and best practices for leveraging its digital watermarking and QR code technologies. Packaging Insights discusses how the program powers innovative smart packaging with Digimarc’s chief revenue officer Tom Benton.

Technical paper brought to you by HATZOPOULOS

X-LOOP™ Packaging Range

Focused on the vision of a better future for our planet, A.HATZOPOULOS S.A. innovates for the development of new packaging solutions that will define the future of flexible packaging. The company has created a new packaging line, X-LOOP™, which takes the topic of packaging sustainability even further, consisting of circular/post-consumer recycled plastic films (PCR) and bio-circular plastics.