Novel sensations, sugar reduction, botanicals and bold colors drive beverage innovation

Adventurous flavors, functional ingredients and striking, head-turning colors are all part of the “instagrammable aesthetics,” proving popular within the beverages category. We talk with industry professionals to better understand the current trends and market dynamics in the beverage space.

MESSAGE FROM SWEEGEN
Imagine all the sugar-reduction possibilities

Consumers are growing wiser about wellness. Imagine creating reduced-sugar beverages that are better tasting and better for your consumers.
Go from inspiration to delicious consumer-centric innovation with Sweegen’s Taste Modulation Technology.

What’s bubbling in beverages?

According to Innova Market Insights’ Top Trends 2023 on beverages, “Redefining Value” leads the list, focusing on how consumers are willing to pay more for what they value most, despite rising inflation. Consumers would still compromise for brands that respond to their core values, which can be functional ingredients, sustainability, ethical causes, etc.

INGREDIENT FOCUS FROM TIRLAN INGREDIENTS
The rise of oats in plant-based beverages

Consumers seek natural ingredients when purchasing plant-based beverages. Innovation has shifted from almond milk to an oat milk product base in the last five years, with oat becoming the leading ingredient for dairy alternative beverage formulations, showing the fastest growth path.

Retailers anticipate peaked food prices, but coffee and cocoa drive up costs

The overall rate of inflation at grocers reached 9% in the UK in May, flags the British Retail Consortium. Food inflation in Britain is showing signs of easing, but official data shows the cost of commodities such as coffee and cocoa jumped while there has been a slight decline in the price of fresh foods.