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Clean label, low-calorie and color vibrancy themes bolstered by dried ingredients
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12 August 2020
 
Plant-based ingredients often boost color vibrancy and flavor in consumer products with health, vegan and low-calorie positionings. Ever-popular on the market are dried fruits, which are incorporated as an ingredient in bakery products, trail mixes, snack bars, confectionery, ice cream, or a “ready-to-eat” consumer product of their own. In addition, some dried ingredients offer the potential to replace artificial additives for clean label preservation.
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There has been a steady rise in F&B featuring dried ingredients, with a 4 percent annual growth (2015-2019). Europe leads the way with new product development in dried ingredients with a 50 percent increase in NPD (2015-2019). The top market category for dried ingredients is Ready Meals and Side Dishes, while the fastest-growing market categories featuring dried ingredients include Sports Nutrition, Baby & Toddlers and Spreads.
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