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Innova Market Insights data indicates that the prevalence of sustainability claims in cosmetic releases is rising worldwide, showing year-over-year growth of +3% from October 2020 to September 2023. Face/Body Cosmetics were the leading category for
these sustainable launches. The top claims were Ethical - Animal/Fish & Bird, Ethical – Packaging.
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Innova Market Insights data indicates that from April 2019 to March 2024, nutrition products featuring collagen ingredients had an average annual growth of 10%. Europe is the leader of launches for collagen supplements and sports nutrition. The
supplement category leads in launches and is also experiencing the fastest growth.
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